Meet Paul: Timeless Classics - the sound of success

How to turn a passion and dream into a successful growing business? For Paul, it took connecting his love and knowledge of music with his dream of becoming a radio DJ – along with a little help from Way2Work.

The result was Timeless Classics, a DJ business originally focused on events at nursing homes and assisted living facilities that is broadening its client base as it grows. Its owner, Paul, who has performed for years as DJ Paul, is partnering with Way2Work on broader marketing, including a new logo and new performing persona: “No C DJ.”

“I'm totally blind from birth,” Paul said reflecting on the new DJ name. “My business started as a really small thing when I started working with (the late) Ron Turner at Way2Work seven or eight years ago. He helped me launch it as an actual small business.”

After reflecting on his fondness for older tunes, Paul chose the business name Timeless Classics. “The music I play is mostly upbeat stuff that brings back people's memories for when they were growing up. That’s the magic of music.”

No C DJ typically offers a one hour set and emphasizes he can customize shows. “The best thing about having my own business is that I can adjust the pricing or content of a show to my customers’ needs,” Paul said. “I always joke around that I don't like to play 90s music or rap or music that you can't understand but I’m actually really flexible.”

Over the years Timeless Classics has secured a few standing gigs and repeat bookings, but Paul is working to learn more to grow – both his business and personally as a professional. That includes a new business logo and learning new DJ software, for which he’s been collaborating with Way2Work.

I have been working with Paul the past year with marketing, software, and equipment,” said Matthew McClintic, Employment Specialist. “Currently Paul uses his cool Braille reader (Focus 40) to control things at his show. We have been talking about ways to appeal to a broader audience and make his show more seamless. So, I brought up the idea of learning a DJ software and integrating some new equipment. This could lead to gigs like weddings or other celebrations and expand business for Paul.”

It seems to be working already. “I have often played at the CCS Holiday gathering, but I won't be playing this year,” Paul said. “I have another gig that afternoon.”